The branding campaign tagline, On a Mission, reflects several important aspects of A&M-SA’s brand identity.

• We are a mission-driven organization. We were established in a specific place and time to provide high-quality, affordable education to residents of San Antonio, including historically under-represented communities on the south side of our city.
• A&M-SA celebrates San Antonio’s rich cultural heritage, and our campus reflects the architectural style of the Spanish colonial missions founded here in the 1700s.
• A&M-SA is a Military Embracing^TM One in six of our students is military-connected (veteran, active-duty, spouse or dependent). We are proud to be located in Military City USA. And we are committed to serving the educational needs of those who fulfill their missions in service to our nation.

We hope that you are inspired by this tagline, and that you will embrace it as a brand ambassador in the conversations you have with different A&M-SA stakeholders and community members. Following are some examples from our current branding campaign.

Examples