Logos

Brand Guide

Logo Downloads

Consistency establishes trust. It is vital that Texas A&M-San Antonio logos be used in a consistent manner by all colleges, departments, offices and divisions across the university. Our logos must not be altered in any way and should only appear in black or white with "Madla" maroon accents (see Do's and Don’ts).

- - Logo downloads are available to faculty and staff for use in marketing and informational material.
  - Others wishing to use Texas A&M-San Antonio marks must seek approval from the Marketing and Communications.
  - All incentive or promotional items using University marks must be produced by a licensed vendor (contact Office of Procurement for a current list).
  - Please DO NOT stretch the logo during use. The proper way to resize the logo is by holding down the SHIFT key on your keyboard while resizing the image.

Note: Choose the proper file for the project.

- - Print Media= brochures, postcards, posters, whitepapers and displays (use Adobe Illustrator, PhotoShop, JPG or PDF file types)
  - Electronic Media= websites, PowerPoint presentations and videos (use JPG or PNG files)
  - If the vendor is requesting art in vector format, please use Adobe Illustrator or EPS files.
  - JPG files require a background (you will have a white box around the logo). If you need a transparents background, choose PNG.

University Logos

Electronic Logos (RGB)	File Type
The A&M-SA Primary Stacked Mark is shown here on Light and Dark backgrounds. The Primary Stacked Mark should be used for all applications representing the A&M-SA brand.
A&M-SA primary stacked mark	PNG
A&M-SA primary stacked black & white mark	PNG
The A&M-SA Primary Horizontal Mark is shown here on Light and Dark backgrounds. The Primary Horizontal Mark should be used for all applications representing the A&M-SA brand when the Primary Mark is unfit for use.
A&M-SA primary horizontal mark	PNG
A&M-SA primary horizontal black & white mark	PNG
A&M-SA tertiary mark	JPG PNG
A&M-SA tertiary black & white mark	JPG PNG
The A&M-SA Military Embracing Mark is shown here on Light and Dark backgrounds. The Military Embracing Mark should be used for all applications honoring and representing military personnel and/or their respective families.
A&M-SA Military Embracing mark	JPG PNG
A&M-SA Military Embracing mark	JPG PNG

University Seal

The University Seal, also known as the President’s Seal, is intended for formal documents only (e.g., degrees, transcripts). It can only be used with permission from the Office of the President. To request permission, please contact Jessica Loudermilk at Jessica.Loudermilk@tamusa.edu.

Mascot

The University Mascot, General the Jaguar, can be used on informal items and apparel. It is meant for a more casual, fun use.

The Mascot must not be altered or customized in any way. Office of Marketing and Communications is the only department authorized to make customized Jaguars for University sanctioned offices and departments.

The PMS colors for the Jaguar are 423 C and 425 C along with Primary Black.