Brand Guide

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Brand Colors

Color Palette

Following is the official color palette for the A&M-SA brand.  It includes primary colors and Jaguar colors.  Please use these colors as instructed below to comply with the A&M-SA brand standards.

Note that Madla Maroon is a special case, which can only be used by official student organizations as a primary color for special events and activities, such as Madla Maroon Mondays. For all other instances, it should be used as a secondary color (20% in graphics, web, apparel). In addition, Old Glory Red is the University’s special use color for military-connected events.

 

Primary Palette

Pantone Rich Black C
Web #030000

C73 M68 Y67 K89

R3 G0 B0

You may use this color up to 100% of your design.

Pantone 877 C
Web #84888b

C51 M40 Y39 K4

R132 G136 B139

You may use this color up to 100% of your design.

White
Web #FFFFFF

C0 M0 Y0 K0

R255 G255 B255

You may use this color up to 100% of your design.

Pantone 505C (Madla Maroon)
Web #702E3D

C40 M86 Y59 K39

R112 G46 B61

"Madla" maroon is our first accent color. "Madla" maroon can only be used up to 20% (graphics, web, apparel).


Jaguar Colors

The PMS colors for the new Jaguar mascot are Primary Black, PMS 423 C and PMS 425 C. They are only used in the mascot.
all fours with jaguars underneath.png RIGHT JAGUAR HEAD.pngRIGHT JAGUAR MASCOT BLACK FLAG.png


Using "Old Glory Red"

A&M-SA is a Military Embracing institution that recognizes red as a color to Remember Everyone Deployed (R.E.D.). Faculty, staff, students and their organizations are permitted to order red apparel to support R.E.D. Fridays. You may also use red for flyers and promotional materials that support military-connected events or other activities held in conjunction with the Office of Military Affairs. When possible, please use Old Glory Red.

The University also has a special Military Embracing logo and Military Jaguar, which you can request to use by contacting the Office of Military Affairs.

Pantone 193C (coated)
Web #B31942

C0 M100 Y66 K13

R179 G25 B66